Over the past several years since we’ve been in market with our product we’ve learned that our customers want one of two things:
1) Tell us the objectives for their research and then show up when we’ve arranged an entirely relevant group of people and conversations in a “room” to analyze.
2) Tell us the objectives for their research and then show up after we’ve arranged an entirely relevant group of people and conversations in a “room” to study and we have delivered the analysis for them.
Whether for survey research or focus groups or social conversation analysis as a source for deep insight what is common across all these research forms is that the person conducting the research is not interested in having to assemble the people to be studied. They would like that work to be done on their behalf.
It is for this reason we have created Insight Rooms. A tool and service in which our customers request a study to be conducted and we assemble the relevant people and conversations into Insight Rooms for that analysis.